WordPress provide a very easy for users, to set up a clean permalinks.
All you have to do is to visit
Settings > Permalinks. By default WordPress uses the Plain permalinks, which looks like
This type of permalink is called “ugly permalink”. As you see that doesn’t offer to much clue about the page in question. Maybe at first glance we can think: “ok it’s about a page that has an id of 36”. But the problem will be with search engines, which really hate “default / plain permalinks”.
If you maybe think that /%postname%/ is a good permalink structure, you might find out that is not as you think. I mean, I haven’t any problem in using the /%postname%/ as my permalink structure, and that was until I’ve read this article. In the article on digwp.com Cris Coyier talks about permalink structure and how this has causes him some trouble. After I read this article, I did a permalink change in order to avoid future problems. If you want to find out more, just follow the link above.
I’ll be honest, at first after I did some reading my first thought was”what about SEO and Google indexation?” If I change now my permalink structure what impact will have this on my ranking? The answer came right away on the same article. I have to say Chris did a really nice job explaining all the downfalls for this changes, even if they are very low.
I will have to run more tests to be sure that I did everything right, but still this is progress from many points of view and I really encourage you to take 10 minutes from your time and read the full article.